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All posts tagged "marketing"


Thursday, June 23, 2011

T-Mobile Claims G-Slate is much faster than the iPad 2 and Xoom

Posted by Craig Horlacher in "Android Talk" @ 11:00 AM

http://www.tmonews.com/2011/06/t-mo...ster-than-xoom/

"T-Mobile is ready to re-position the T-Mobile G-Slate as one of the best tablets on the market given its recent price drop. According to this internal document T-Mobile is claiming that they have received “legal approval” to “definitively” state that the G-Slate is more than “2x faster than the iPad2 on AT&T and Verizon, and over 3x faster than the Motorola Xoom.”"

T-Mobile is referring to carrier data speeds here. Marketing the LG Slate based on it's "4G" connectivity is a questionable move because the G-Slate can only do 14.4Mbps, not the full 42Mpbs that T-Mobile's 4G network is capable of. Also, they're comparing to a 3G Xoom which will get upgraded to LTE at some point. I think it would be a better idea to market the G-Slate based on it's price and features. To me, a $400 tablet with an 8.9" 1280x768 3D display, 1GB of RAM, 32GB of storage built in, 5MP rear cameras for 3D, a front 2MP camera, and 1080P 2D recording with Honeycomb all for $400 on contract sounds like a great deal to me!

What are your thoughts? Do any of you have the G-Slate? Does the carrier network connectivity speed make that much of a difference to you on a tablet?


Thursday, October 21, 2010

Dell Simplifies Consumer Product Line-up

Posted by Jason Dunn in "Digital Home News" @ 06:00 PM

http://www.engadget.com/2010/10/21/...ff-adamo-altog/

"We knew something was going on with Dell's branding with the resurrection of the XPS laptop line, and this morning we caught up with a few of the company's executives to learn all about the entire restructuring. As you can see above, there will now be three core brands -- Inspiron, XPS and Alienware -- all focusing on different "performance seekers."

Dell's product line up has grown bloated and out of control over the years, and this is a much-needed effort to streamline it. Will it help change the perception that people have as being Dell as a "budget" provider of computers? Maybe - but I think Dell also needs to focus more on releasing fewer, but better, products. Releasing a new laptop every month means less engineering and design effort put into each product - and Dell needs to do better in both.


Tuesday, June 29, 2010

Crazy Asian Marketing That Makes No Sense

Posted by Jason Dunn in "Laptop Thoughts Talk" @ 07:00 PM

http://www.engadget.com/2010/06/28/...of-pretend-fun/

The delightfully stupid image above comes courtesy of Engadget's post on the Samsung N230. Engadget's gallery on this netbook has more images like the one above; is this really how Asian companies such as Samsung perceive North Americans? Do they really think that marketing their products like this is the best way to sell them? I often marvel at how impactful Apple's TV ads are, but when your competition is using marketing approaches like this - women in a field of grass playing with bubbles and holding your product - there's not much of a marketing battle going on. If you're going to advertise a netbook with a 13+ hour battery life, you need to show a business mobile worker, using your product throughout their busy day without needing to stop and recharge it - and it doesn't matter if that "worker" is a mom, a student, or a salesperson. Just please don't use "hot chicks" playing with bubbles - that's how you sell a whole different type of products, and netbooks aren't amongst them.


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